My eMetrics London 2011 To Do List
Here are the 12 things I am going to do when I get back to the office
- Start being a change agent – provide to do lists not reports.
- Score ourselves against Stephane Hamel’s Online Analytics Maturity Model and present to senior management team.
- Integrate Customer Data Sources
- Create and Name My Customer Framework HEART Happiness, Engagement, Adoption, Retention, Task Success or something similar - Neil Mason
- Tidy up our Nomenclature make sure all Campaign, Page and Event Names are consistent
- Quantify Mobile App to Web Customers Visitors and calculate lifetime value
- Do more testing and incorporate apply Relevance, Express Value, Call to Action framework to landing pages. Bryan Eisenberg
- Experiment with Bo.lt and BTBuckets – Bryan Eisenberg
- Segmentation - pass customer tenure, unaware, interested, customer status as custom variable in Google Analytics and use for segmentation
- Revisit top conversion factors – re read Bryan Eisenberg’s book Always be Testing
- Start to track social media properly starting with Facebook Likes and Retweets - Anna O’Brien. Learn how to use Next Analytics Excel Add On.
- Attribute and Calculate ROI of Multichannel funnels more effectively
Blogs to Read/You Tube to Watch
Unbounce.com/blog
http://semphonic.blogs.com/semangel/ more frequently!
David Ogilvy on Direct Marketing
Tools to Check Out
http://bo.lt/
http://btbuckets.com/
Yahoo Inisghts - whats the URL for this one
eBay Data Hub - no URL for this one either.
Quotes
“Cafepress Shopping Cart is the best if you want to build a great cart copy them”
“I’m not a last click I did a lot research before I bought this product and I want the recognition”
“Give me the business context, my job is to use the right data to bring back recommendations”
“Customers are telling us what they want its just that we aren’t listening”
“We’re the business problem solvers”
Advice on what to do about the EU Cookie Directive “Audit, Prioritise use Your Imagination” Dave Evans ICO
