December 2011
2 posts
3 tags
Letter to the Google Analytics Santa
First of all let me say thank you to Google Analytics for providing such a great FREE tool. 2011 has been a particular bumper year with the roll out of the new interface and many other great new features such as real time analytics, multi channel funnels, visitor and goal flows, search engine optimisation reports via integration with Google Webmaster Tools, site speed, social and mobile...
5 tags
My eMetrics London 2011 To Do List
Here are the 12 things I am going to do when I get back to the office
Start being a change agent – provide to do lists not reports.
Score ourselves against Stephane Hamel’s Online Analytics Maturity Model and present to senior management team.
Integrate Customer Data Sources
Create and Name My Customer Framework HEART Happiness, Engagement, Adoption, Retention, Task Success or...